What Do You Mean By A Digital Adoption Platform? Importance, Types and Benefits
What are Digital Adoption Platforms?
Digital adoption platforms (DAPs) are no-code software that integrates seamlessly with applications to aid users in learning the application. In-app guidance is provided by digital adoption platforms, which include walkthroughs, task lists, smart tips, and self-help menus. This allows organizations to determine the true ROI of their internal-used software applications, and digital transformation, onboard customers and employees to their custom apps, understand how employees adopt and engage with them, and create a more intuitive tech experience for their customers and employees.
What is the role of a digital adoption platform?
The digital adoption platform (DAP) is a type of digital adoption solution, which integrates seamlessly with enterprise applications. The software guides users through the various parts of the application and provides step-by-step instructions for specific tasks.
The DAPs have self-help menus that include videos and articles as well as guided walk-throughs. This allows users to learn all aspects of the application.
DAPs are responsible for facilitating digital adoption by customers and within companies. DAPs make it easy for people to learn new technology quickly by providing guidance and extensive resources to help them. It ensures that users don’t get lost when learning new tasks and don’t forget important features.
Why is a digital adoption platform important?
Software misuse and problems with onboarding, among other issues, are responsible for more than 91% percent of all enterprise software errors. Digital adoption platforms prevent user error by guiding users step-by-step through various processes and tasks.
DAPs can also increase end-user adoption. DAPs help customers and employees use new technology effectively when they invest in it for your business or product. DAPs help people understand the technology and show them how to use it. This helps them get to their aha moment more quicker. This ensures that the application has maximum value for your company and maximizes ROI.
Benefits of Implementing a Digital Adoption Platform
Digital adoption platforms have the greatest benefit of increasing adoption rates. Dimensions UK, a British non-profit, has increased its three-month user-adoption rates by using iTechnolabs’ DAP. A DAP ensures that every employee in your company takes advantage of new technology and that customers get the most value from your product’s investments.
DAPs also offer other benefits, such as:
- New customers will see a decrease in time-to-value
- Reduce technology frustrations for customers and employees, thereby reducing support tickets.
- Streamlining training and support, as well as onboarding.
- Staying current in your industry.
- Partner companies should be made aware of the full benefits of your product.
- Greater knowledge sharing
- Software adoption and proficiency improved
Different Types of Digital Adoption Platforms
There are three main types of digital adoption. These are some of the ways a DAP can be used for adoption:
1. To encourage internal software adoption by employees
To help employees learn new technologies and provide support on-demand, create a DAP in your company.
To keep employees on task and to ensure they are learning the most important features of their job, create task lists and in-app guidance. You can monitor user analytics to determine if employees are stuck and then create additional walkthroughs if necessary.
Employees have access to Self-Help to search for the right documentation and answer their questions. This knowledge base pulls from Google Drive, company intranets, and other contextual links.
2. To encourage customer adoption
First-year customer acceptance rates for enterprise software are usually 30–40%. A DAP can be used to reduce customer frustration. Integrate the DAP into your knowledge base to give customers access to self-help material and answers to their questions, without having to wait for support tickets. Regularly review analytics. This will allow you to identify where customers are having problems so that you can build the knowledge base and set up alerts to direct users to appropriate self-help material.
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