Ultimate Guide To Digital Adoption Solutions in 2023
Before anything else, the first question that arises is, “What are Digital Adoption Solutions?”
Digital Adoption Solutions (DAS) are software tools designed to help users of digital products and services to help them become proficient in using them. These solutions provide training, guidance, and support to users to help them fully adopt and utilize digital products and services.
DAS tools can take different forms, including in-app guidance, walkthroughs, tutorials, videos, and interactive training programs. They may also include features such as self-paced learning, personalized content, and performance analytics.
The goal of DAS is to make it easier for users to learn how to use digital products and services effectively, thereby increasing adoption rates and reducing the time and cost associated with onboarding new users. By using DAS, organizations can also improve their customer retention, reduce support costs, and increase overall user satisfaction.
Overall, Digital Adoption Solutions can be a powerful tool for businesses and organizations to improve the user experience, increase engagement, and drive the adoption and success of their digital products and services.
Overview of Digital Adoption Solutions
Gartner officially recognized digital adoption solutions in 2019 as a new type of software for businesses. Gartner’s report, Increase Sales Productivity With Digital Adoption Solutions, identified DAS as highly beneficial in increasing technology adoption.
To provide consistency, digital adoption solutions are integrated into the existing application. A DAS allows users to learn by doing, which is not possible with external training methods. DAS provides in-app guidance so that the learner can use the application while they train. Because there is no time delay between receiving training and using the technology, this helps to reduce the time until adoption.
Why are Digital Adoption Solutions important?
Digital adoption solutions can be a key factor in increasing adoption rates within your company and ensuring that customers or employees use applications to the full extent.
Digital adoption must be high to maximize ROI on new technology. iTechnolabs recently conducted a survey and found that 90% agree with the idea of increasing customer relationship management (CRM), adoption to increase productivity, and decreasing sales cycle length. However, more than half of the respondents stated that their adoption rates were below 90%.
More than 35% of the surveyed sales representatives cited low adoption rates as a reason. DAS provides training built into the app. The app provides step-by-step guidance as well as self-help materials, so users can quickly answer any question they may have without leaving the app or waiting for customer support to respond.
Digital Adoption Solutions: The Benefits
Digital adoption solutions have the most obvious benefit: higher adoption rates by end-users. DAS helps your company realize the full potential of digital technology by providing ongoing training and ensuring that each feature is easily used.
DAS also offers other benefits, such as:
Increased productivity: Employees can learn a new application from within the app, which decreases the time it takes to be productive with the technology. iTechnolabs found that employees can learn a new technology while onboarding. This can reduce the time it takes to become proficient and increase productivity by as much as 70%.
DAS facilitates faster onboarding by allowing in-app learning. This allows DAS to reduce the time it takes to onboard new users. Experian, an information service company, cut the time it took to adopt from eight months to three months using iTechnolabs.
DAS can reduce the time it takes to create content. When you create a walkthrough, DAS automatically generates content in multiple formats. This helps to cut down on time spent developing training materials.
Access to user analytics: Many digital adoption solutions include user analytics. This allows you to see which employees are having trouble or has abandoned their training. This information can be used to improve or add to your training materials so that customers or employees don’t have to face the same issue.
What are the functions of digital adoption solutions?
Gartner states that sales enablement is one of the main functions of digital adoption solutions. Businesses often purchase CRM systems to assist their sales teams in managing leads and customer relationships. However, a third of CRM implementations fail due to low adoption. To prevent or counter low adoption by sales reps, companies use DAS with a CRM platform.
How can digital adoption solutions increase sales productivity?
Sales is a key use case for digital adoption solutions because it can dramatically increase sales team productivity. Companies that adopt new CRM platforms completely report productivity gains of 11–30%.
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