How To Develop An App Like Shein? Tips, Features, and Cost
Where would you go to buy a new sweater or a new game? If it was 20 years ago, you would probably go to the local market, but not today. Today, you will think of nowhere else except the online market. As it is convenient and saves a lot of hassle and money, online shops are the best place to go.
As per Statista, the number of people who shop online is over 2 billion. And since the disruption of the online market by Amazon and country-specific eCommerce giants, the number of startups has bolstered significantly. As per LinkedIn, there are two to three million eCommerce businesses in the world, excluding China.
Shein is one of those eCommerce websites that primarily focuses on women’s apparel and offers its products at affordable prices. Established in 2008, the company has grown like anything in the last 14 years. However, it was blocked in India in 2021. Blocking Shein served as a great opportunity for business-minded people, and a lot of businesses are working to develop an app like Shein.
If you are one of those enthusiasts trying to develop an app like Shein or better, this article is for you. We will uncover all the critical aspects of developing the app in this article!
What Led To The Growth of Shein?
Just so you know, Shein has become the largest fashion retailer this year. The recent fundraising round pushed its valuation to $100 billion, which is way above Zara and H&M. So, how did Shein become this big?
Shein is a big brand that has a plethora of USPs that has made it so popular!
1. Affordable prices
Shein has a reputation for offering affordable prices on a wide range of fashion items, including clothing, shoes, and accessories. This has made it popular with cost-conscious shoppers looking for stylish clothing at a low price.
2. Wide product selection
Shein offers a large selection of fashion items, including clothing, shoes, and accessories for men, women, and children. This means that customers can find something to suit their style and budget, whether they are looking for basics or something more fashionable.
3. Customer service
Shein has a reputation for offering good customer service, including helpful return policies and responsive customer support. This has helped to build trust with customers and encourage repeat business.
Steps to Develop An App Like Shein
In 2019, the market share of the eCommerce sector was $9.09 trillion. Moreover, it is expected to grow at a CAGR of 14.7%. If you are planning to develop an app like Shein, you need to follow some crucial steps!
1. Information and market analysis
If you are planning to enter the competitive eCommerce market, there is a scope for whatever you have planned may already be in the market. Take the example of Hike, the messaging app. It had pretty awesome features, but it didn’t work as WhatsApp already had the market.
Hence, if you will not provide something new and unique, your attempt will go to waste. To ensure that your hard work pays off, go for comprehensive market research. Analyze the retail apps available in the market and list their flaws and upsides.
It may seem strange, but it needs to be done as there could be various aspects that the apps might be missing. Also, don’t forget the good parts.
- Keep the registration process simple.
- Pack your app with all types of shipping and payment methods.
- Increase the number of product filters.
- Make the user interface less messy.
- Keep the checkout process simple.
2. Brainstorm app UI and UX
The user interface of the app captures the user’s attention, and the functionality of the app keeps them. Hence, it is critical to make sure that you build the app appropriately. For example, if you are making an app like Shein, make sure that you keep all the relevant aspects on the home screen. Some of those aspects can be the recently viewed products, order summary, order details, search bar, offers section, etc.
Keep the interface clean to make it easy to comprehend. Fancy UIs may grab user attention but may not sustain that for long.
Other than that, keep a close check on user experience. User experience covers various aspects like usability, placement of content, ease of use, navigation, and more. For example, if you have added an item to the cart, a short phone vibration can be a sign of a great user experience.
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