How the TikTok Algorithm Works in 2023
As a platform with great engagement as well as growth potential, TikTok is a popular app for businesses that need to get their solutions in front of the masses.
As per TikTok, 49% of users (more than 490 million people) seek as well as discover something new on the app every month. TikTok’s tailored algorithm provides relevant content to users to keep them engaged.
Tiktok is improving the obsoleted linear sales process and is laying emphasis on driving proper growth at scale. The smoother customer experience from their unique path to purchase is considered an ”infinite loop.” Instead of a sales funnel with a stated start and endpoint, TikTok users get in, get out and re-enter the buyer’s journey at the stage that rightly matches their wants and needs.
TikTok’s huge success is because of following its user’s lead, building around their conduct, and offering them suitable content on the basis of the which stage they are at in the customer journey.
Why Must Brands Rely on TikTok in 2023?
When it comes to combining entire tactics for every social platform, tracking the results and even optimizing performance is a great amount of work. And brands have been completely hesitant to adopt Tiktok into their current social tactic.
Whether this is due to the least internal bandwidth, it is known as a “Gen Z” app, or nobody in the office is required to be behind the camera — there is no denying the possibility of TikTok while you look at the numbers.
Check out some popular TikTok statistics brands need to know:
- TikTok has been downloaded 3 billion times and comprised the most non-game app installs for around 6 months in 2021, getting 383 million downloads from January to June 2021.
- TikTok was ranked 7th as the most popular social media app in the year 2021.
- Having a session duration of 10.85 minutes, TikTok has become the top social media platform for engagement.
- In the U.S., TikTok had around 787.86% user growth rate and around 1157.76% boost in its user base globally.
- TikTok creators and influencers can earn around $5 million a year if they have around 100 million followers.
- This quickly growing social media app’s innovative algorithm enables users to reach more individuals based on how they rapidly interact with your content.
Before you know how this algorithm works, it’s crucial for you to know more about the TikTok algorithm.
An Overview of TikTok Algorithm
The TikTok algorithm is the approach that decides which videos can be effectively displayed to users. In other words, it’s basically the system that determines which videos you’d be actually interested in viewing.
Also, this means that the types of videos you view can even change based on your preferences as well as your state of mind. The TikTok Algorithm Works in 2023 will rapidly pick up on your behavioral transformations to suggest highly suitable content at the current moment.
Important Article: 8 Must-Have Video Editing Effects for your TikTok like App
What’s In TikTok’s 2023 Algorithm?
An article published in December 2021, by the New York Times identified the main elements of TikTok’s algorithmic code, all because of a leaked internal document known as “TikTok Algo 101”.
This document provided a complete view of mathematical formulas that keep TikTok buzzing as the rapidly growing social media platform on the planet, showing everything about what keeps going on.
From the top level, we understood from this document that TikTok has two known metrics that quickly dictate their algorithm. The primary one is retention, or whether a user visits the platform or not. The secondary one is time spent, or how much time they generally invest in their app.
Underneath these two main strategic objectives are their tactical approaches for how to quickly get there. They need to achieve a lot of retention and time invested in the app for users by:
- Giving value to users
- Delivering fresh and meaningful content consistently
- Giving value to creators
- Making the app better as a platform
You are required to keep users coming to your platform by constantly providing them with quality content, keeping creators always contented to continually develop content, and finally, making the app quite easy for the user on the basis of the user’s taste.
According to the TikTok Algo 101 document. TikTok’s algorithm comprises a powerful video weighting system. May or may not, your video success on TikTok is based on interaction — and interaction depends upon a couple of metrics:
- Comments — The more comments it receives, the higher the video score.
- Plays — The more plays it has, the higher the video score.
- Likes — The more likes the video receives, the higher the video score.
- Playtime — The longer video is played, the higher the video score.
Such metrics must be unsurprising for many marketers. TikTok is not separated from various social media platforms — they keep pushing the videos with the most interaction reach to the top.
