How MyFitnessPal Become Canada’s Most Popular Fitness App?
This random workout quote will likely inspire you when fitness is your goal, and a healthy and balanced diet is a fundamental element of your daily routine. However, these passages on the importance of regular exercising might not be enough for everyone. This is where diet and fitness management apps enter the picture.
- For some, fitness is an issue of uncertainty, and others consider it an essential choice for their lifestyle. However, many diet and fitness platforms have gone far in helping people all over the world to consider their fitness seriously. A lot of apps have their users, however, MyFitnessPal is the most popular in terms of both popularity and reach.
In this article, we’ll look at MyFitnessPal as well as how its many features led to it earning the title of Canada’s most popular fitness application. We will also discuss the ways this workout and diet application has managed to gain huge user numbers across the world with the top tools for exercising and calorie control.
MyFitnessPal — How did it begin and Where Do We Stand?
Available on both Android as well as iOS gadgets, MyFitnessPal was brought into the market in 2005 by the Lee brothers. It was initially created to monitor calories and the user’s activity. This is how the path was for one most widely used diet and fitness management mobile applications:
- 2005 — Launch and creation of the company by Mike Lee & Albert Lee as a generic fitness platform.
- 2015 acquisition of Under Armour. Lee brothers signed a contract of $475 million from sportswear company Under Armour. At the time the platform was already home to more than 80 million users. Following the acquisition, the new owner decided to add several more features and offer them as part of an upgrade to the Premium subscription.
- 2017 — Lee brothers left this platform to focus on other projects that may have similar results to the audience.
- 2018 — The year 2018 was a big one. MyFitnessPal became the talk of the town after 150 million accounts of users were compromised. It was reported that the incident was an initial breach of data but was an even more serious issue. The business overcame this negative notoriety and remained in the fame.
- 2020 — The renowned fitness platform was purchased through Francisco Partners via a $345 million deal.
- 2021 — After it was acquired through a private equity company that was a private equity firm, the fitness tracker app joined forces together with Sprouts Farmer Market. This collaboration helped the app to expand its reach in the area of healthy eating.
Alongside calorie consumption and exercise tracker, The app also provides access to healthy diet ideas as well as quick and easy recipes. At the end of 2022, MyFitnessPal had more than 200 million app users. If we focus on Android downloads alone the number is more than 100 million users around the world making use of the service.
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