Bumble Like Dating App: Thorough Explanation For Startups

9 min readFeb 5, 2024

Bumble, a popular dating app that has gained significant traction in recent years, was founded by Whitney Wolfe Herd, who had previously co-founded Tinder. However, Bumble sets itself apart from other dating apps with its unique approach and innovative features.

One of the main distinguishing factors of Bumble is its women-centric approach. Unlike most Bumble dating apps, only women have the power to initiate conversations with their matches. This empowering feature puts women in control of their online dating experience, allowing them to feel more confident and proactive.

But Bumble dating apps are not limited to romantic connections alone. It also offers features for making new friends and networking professionally, making it a versatile platform for all types of relationships. Whether you’re seeking a soulmate, a new companion, or professional connections, Bumble has got you covered.

In terms of design, bumble dating app boast a sleek and user-friendly interface that enhances the overall user experience. With a simple swipe left or right on profiles, users can effortlessly indicate their interest. And if both parties swipe right, it’s a match! Additionally, Bumble offers features like Bumble Boost, which allows users to see who has already shown interest in them, and SuperSwipe, a feature that enables users to express extra interest in a potential match.

With its focus on empowering women, its diverse range of relationship options, and its user-friendly design, Bumble stands out as a leading dating app in today’s digital landscape. So whether you’re seeking love, friendship, or professional connections, Bumble is the go-to app that caters to all your needs.

How Does Bumble’s Algorithm Work?

Bumble dating app’s algorithm is the driving force behind its unique approach to online dating. Unlike other apps that use complex algorithms to match users based on compatibility, Bumble focuses on user preferences and behaviors.

User Profiles

When signing up and creating a profile on a bumble dating app, users are prompted to provide essential information about themselves. This includes details such as their current location, age, and occupation, allowing other users to get a better understanding of who they are. Additionally, users have the opportunity to showcase their personality by adding photos that capture their interests, hobbies, and experiences. To further personalize their profile, users can also craft a short and engaging bio that highlights their unique qualities and what they are looking for in a potential connection.

Swipes

One of the standout features of bumble dating apps is its swipe functionality, which sets it apart from other dating apps. When users engage in the swiping process, they are presented with three distinct options to choose from — Bumble Date, which focuses on romantic connections; Bumble BFF, designed for making new friends; and Bumble Bizz, catering to professional networking opportunities. This unique selection empowers users to filter their potential matches based on their desired relationship type, ultimately enhancing their overall experience on the platform.

Messaging Behavior

Bumble’s algorithm pays close attention to the messaging behavior of its users. Women hold the power on bumble dating app, meaning they have to make the first move and initiate a conversation with their potential match within 24 hours, or the connection expires. This approach helps to prevent unwanted messages and promotes more meaningful conversations between users.

Location-Based Matching

Bumble uses location-based matching to connect users who are in close proximity. This feature makes it easier for users to meet up in person, without having to travel long distances for a date. It also adds an element of spontaneity and adventure to the dating process, as users can discover new places and activities in their local area.

Premium Features

While Bumble, a popular dating app, offers a range of free features to its users, it also provides paid subscription options that unlock a whole new level of benefits and convenience. These subscription options offer users the ability to see who has shown interest in their profile by swiping right, giving them an insight into their admirers. Additionally, subscribers can extend the 24-hour messaging window, giving them more time to connect and engage with potential matches. Moreover, these paid subscriptions grant access to advanced filters, allowing users to further refine their search criteria and find their ideal match with greater precision. With these additional features and perks, bumble dating app empowers its subscribers to have a more enhanced and tailored dating experience.

Bumble Features You Should Include in Your Dating App

If you are a startup looking to develop a dating app, it is crucial to understand the key features that have made Bumble such a huge success in the online dating world.

Logging in

Bumble offers users the option to sign up using their Facebook account or phone number. This ensures that all profiles are authentic and reduces the risk of fake accounts.

Profile

Users can create a comprehensive and captivating profile on bumble dating app, showcasing their unique personality and interests. They have the freedom to add not only their photos, bio, and basic information, but also the option to link their Instagram account, providing a deeper glimpse into their world. By offering this additional feature, Bumble empowers users to express themselves authentically and connect on a more meaningful level.

Location

Bumble uses location-based technology to match users with potential matches in their vicinity. This enables real-life meetups and dates, rather than just virtual interactions, making Bumble a more effective platform for finding genuine connections.

Discovery Settings

Bumble allows users to set their preferred discovery preferences, such as age range and distance, to find potential matches that align with their dating goals. This feature enables a more personalized experience for each user and increases the chances of finding a compatible match.

Swipe

Bumble’s signature feature is the swipe function, a user-friendly and intuitive interface that revolutionized the way people connect. With a simple left or right swipe, users can effortlessly pass or like potential matches, making browsing profiles a seamless and enjoyable experience. This innovative and effective feature has made Bumble a popular choice among individuals seeking meaningful connections in the digital dating world.

Matchmaking

Bumble’s unique approach to matchmaking sets it apart from other dating apps. Unlike traditional platforms where men initiate the conversation, Bumble puts women in control by requiring them to make the first move within 24 hours of matching with a potential partner. This feature empowers women and creates a more balanced and respectful environment for all users.

Real-time messaging

Once a match is made, bumble dating app allows users to communicate through real-time messaging. This feature enables users to get to know each other better and build a connection before meeting in person. It also eliminates the pressure of having to exchange contact information or plan a date right away, making the process more natural and enjoyable.

Video Calling and Video Chatting

In light of the pandemic, bumble dating app has made significant efforts to adapt its services to accommodate virtual dating. The app now offers video calling and video chatting features, allowing users to connect face-to-face from the comfort and safety of their own homes. This feature has been well-received by users as it provides a convenient way to get to know someone without having to meet in person.

Push Notifications

Bumble’s push notification feature ensures that users never miss a potential match or message. This feature is especially useful for busy individuals who may not have time to constantly check the app. With push notifications, users can stay updated and respond promptly to any activity on their account.

Backtrack

Bumble’s “Backtrack” feature allows users to undo an accidental swipe left, giving them a second chance to match with someone they may have missed. This feature is only available for paid subscribers and can come in handy when swiping quickly or accidentally dismissing a potential connection.

Bumble Spotlight

Bumble Spotlight is a paid feature that allows users to boost their profile and be seen by more potential matches. This feature can come in handy for individuals who want to increase their chances of finding a match or stand out among other profiles.

SuperSwipe

Bumble’s SuperSwipe feature allows users to show extra interest in someone by sending a virtual “SuperSwipe” before swiping right. This feature is also only available for paid subscribers and can help make a strong first impression on potential matches.

Bumble BFF & Bumble Bizz

While the main purpose of bumble dating app is for dating, the app also offers two additional features — Bumble BFF and Bumble Bizz. Bumble BFF allows users to make new friends and expand their social circle, while Bumble Bizz is designed for professional networking and career opportunities. These features provide a well-rounded experience for users looking to connect in different aspects of their lives.

Photo Verification

In order to maintain a safe and authentic community, bumble dating app offers a photo verification feature. Users can verify their profile by taking a selfie in real-time, which is then compared to their profile photos to ensure they are the same person. This helps prevent catfishing and creates a more secure platform for users.

Bumble Business Model

As a dating app, Bumble’s main source of revenue comes from paid subscriptions and in-app purchases. However, the app also generates income through advertising and partnerships with brands. Bumble also has its own merchandise line, which includes items such as t-shirts and tote bags featuring their iconic bee logo.

Bumble also offers a B2B (business-to-business) model, where they partner with other businesses to offer customized versions of the app for their employees. This not only generates additional revenue but also expands Bumble’s reach and brand awareness.

Bumble Revenue Model: How Does Bumble Make Money?

Bumble, like many other dating apps, utilizes a freemium model. This means that the app is free to download and use, but users can pay for additional features and benefits through subscriptions and in-app purchases.

Premium Subscriptions

Bumble, the popular dating app, offers users two premium subscription options: Bumble Boost and Bumble Premium. These subscriptions provide users with a range of exciting features to enhance their experience. With bumble dating app Boost, users can enjoy unlimited swipes, giving them the freedom to explore potential matches without any limitations. Additionally, Bumble Boost allows users to rematch with expired connections, giving them a second chance to connect with someone they may have missed before. On the other hand, Bumble Premium offers all the benefits of Bumble Boost, along with exclusive perks like the ability to see who has already liked their profile and the option to use advanced filters for more tailored match suggestions.

To cater to different preferences and needs, these subscriptions are available in flexible packages. Users can choose between monthly, three-month, or six-month subscriptions, depending on their desired commitment level. With Bumble’s premium subscriptions, users can truly elevate their dating experience and increase their chances of making meaningful connections.

In-App Purchases

In addition to premium subscriptions, Bumble also offers in-app purchases for users who want to enhance their profile and stand out from the crowd. These purchases include profile boosts, which make a user’s profile more visible to potential matches, and super swipes, which allow users to send a more personalized message when swiping right on someone. By offering these in-app purchases, Bumble gives users the opportunity to make a stronger impression and increase their chances of finding a compatible partner.

Advertising Opportunities

Apart from its subscription and in-app purchase options, Bumble also offers advertising opportunities for businesses looking to reach a large and diverse audience. With millions of active users globally, Bumble provides an ideal platform for businesses to promote their products or services. The app’s unique approach to dating, with its focus on empowering women and promoting gender equality, also makes it an attractive advertising option for companies looking to align with these values.

Bumble dating app Statistics

Global User Base: Bumble boasts a global user base of over 100 million people, establishing its place as one of the most widely-used dating apps worldwide.
Female-First Approach: More than half of Bumble’s user base consists of women, attesting to its unique, female-first approach to online dating.
High User Activity: On average, Bumble users spend around 100 minutes on the app each day, highlighting the app’s high user engagement levels.
Successful Matches: Since its launch, Bumble has facilitated countless successful matches, making it a trusted platform for individuals seeking meaningful connections.
Revenue Generation: The bumble dating app generated over $488 million in revenue in 2019, demonstrating its strong monetization strategies through premium subscriptions, in-app purchases, and advertising.

Bottom Line

Bumble is more than just a dating app; it’s a platform that empowers women, promotes gender equality, and facilitates meaningful connections. Its unique features, user-friendly interface, and diverse user base make Bumble an ideal option for startups looking to enter the online dating market. With its strong statistics and successful revenue generation, Bumble sets itself apart as a leading player in the dating app industry. So, if you’re a startup looking to venture into the world of online dating, Bumble is definitely worth considering as your go-to platform.